Simulated test markets:
A) provide protection from competitors.
B) are good for assessing trial and repeat purchase behavior.
C) are slower than full-scale tests.
D) are good for spotting weak products.
E) a, b and d.

Question

Quizplus · Accepted Answer

Simulated test markets provide protection from competitors as they are conducted in controlled environments. They are good for assessing trial and repeat purchase behavior and can also help spot weak products. However, they are slower than full-scale tests.

Simulated Test Markets