As VP of Marketing for a major pharmaceutical company, each year, you have to determine the projected sales for each of the sales territories for the next calendar year. Every year, you contact your sales managers and send them each a questionnaire to be completed. This is primarily a(n):

Question

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The questionnaire sent to the sales managers is a tool used to gather descriptive data about each sales territory's projected sales for the next calendar year. Therefore, this is a descriptive study.

As VP of Marketing for a Major Pharmaceutical Company, Each