S.C. Johnson has developed, "Pledge wipes", an ingenious twist on their widely available wood cleaner Pledge. The marketing manager wishes to test market the new product, but he is hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C. Johnson's modification. He opts for test marketing by showing some consumers the new wipes and asking them to rate the product's features. This is a(n):
A) controlled test market.
B) standard test market.
C) simulated test market.
D) electronic test market.
E) None of the above.

Question

Quizplus · Accepted Answer

This is a simulated test market because the product is not actually being sold, but instead, consumers are being shown the product and asked to rate its features. This method allows the marketing manager to gather feedback on the product without risking it being copied by competitors.

SC Johnson Has Developed, "Pledge Wipes", an Ingenious Twist on Their