Best Foods Corporation hired an outside marketing research firm to conduct test marketing for its new spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US. This type of test market is called a(n):

Question

Quizplus · Accepted Answer

A controlled test market involves the research firm managing the distribution of the product through selected retail outlets, as described in the scenario.

Best Foods Corporation Hired an Outside Marketing Research Firm to Conduct