A researcher is attempting to evaluate the market potential of a new product in a new area and has used the Statistical Abstract of the United States for some of the needed information.Which of the following has the researcher used?
A)A primary source of primary data.
B)A secondary source of primary data.
C)A primary source of secondary data.
D)A secondary source of secondary data.
E)None of the above.

Question

Quizplus · Accepted Answer

The Statistical Abstract of the United States is a secondary source of data, as it compiles data from various primary sources such as government surveys and censuses. The researcher is using this secondary source of data to evaluate the market potential of a new product, which is also a secondary use of data. Therefore, the correct answer is D, a secondary source of secondary data.

A Researcher Is Attempting to Evaluate the Market Potential of a New