A major drawback to using U.S.census data in marketing research projects is
A)the quality of the data is suspect due to coding and tabulation problems.
B)the data may not be as current as the researcher needs.
C)data is seldom available at the level of detail needed by the researcher.
D)data is unobtainable in machine-readable formats.
E)census data is only available for demographic variables.

Question

Quizplus · Accepted Answer

Census data is collected every ten years, so it may not reflect the most current information needed for timely marketing research.

A Major Drawback to Using U