A marketing manager needs information about all competitors' prices in order to make a pricing decision. The internal database she consults contains prices that were collected by mystery shoppers over a year ago. Her database has one of the major disadvantages of secondary data, namely, _____.
A) age of the data
B) quality
C) relevance
D) completeness
E) units of measure that do not match

Question

Quizplus · Accepted Answer

The given database has the disadvantage of age of the data, as the prices were collected by mystery shoppers over a year ago.

A Marketing Manager Needs Information About All Competitors' Prices in Order