A common use of demographic and socioeconomic data in marketing is
A) delineating market segments.
B) investigating intentions to purchase.
C) relating attitudes to opinions.
D) discovering motivations.
E) determining brand awareness.

Question

Quizplus · Accepted Answer

Demographic and socioeconomic data are often used to delineate market segments by identifying and categorizing consumers based on characteristics such as age, income, education, and occupation.

A Common Use of Demographic and Socioeconomic Data in Marketing