If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product,the researcher should focus on measuring
A)motivation.
B)intention.
C)behavioral goals.
D)attitude.
E)personality.

Question

Quizplus · Accepted Answer

To investigate if consumers like a new packaging method for a particular product, the researcher should focus on measuring the attitude of the consumers towards the new packaging method. Attitude reflects the evaluative stance of a consumer towards a particular product, service or even objects or ideas. Understanding their attitude towards the new packaging method can give insights into their behavior towards the product.

If a Researcher Is Interested in Investigating Whether or Not