Which of the following can be used to measure knowledge of an advertisement?
A) Unaided recall
B) Aided recall
C) Recognition
D) Only a and b
E) a, b, and c.

Question

Quizplus · Accepted Answer

All of the options A, B, and C can be used to measure knowledge of an advertisement. Unaided recall is when a person remembers an advertisement without any assistance, aided recall is when a person remembers an advertisement with the help of prompts or cues, and recognition is when a person recognizes an advertisement from a given list of options. Therefore, all of the options (a, b, and c) are correct.

Which of the Following Can Be Used to Measure Knowledge