One advantage of the contrived setting over the natural setting is that:
A) conclusions can be drawn without the actual recording of data.
B) there is no pressure on the customer to behave "correctly."
C) the information from the observations is much more generalizable.
D) it is reflective of customer behavior in actual shop settings.
E) one does not have to wait for the event to occur.

Question

Quizplus · Accepted Answer

In a contrived setting, researchers can create specific conditions or events, allowing them to observe behaviors without waiting for them to occur naturally.

One Advantage of the Contrived Setting Over the Natural Setting