Memory measures are used by marketers to understand what consumers believe about different brands and companies.

Name: Memory measures are used by marketers to understand what consumers believe about different brands and companies.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Memory measures such as brand recall and recognition are commonly used by marketers to gain insight into the beliefs and perceptions that consumers have about different brands and companies.

Memory Measures Are Used by Marketers to Understand What Consumers