In the voice-pitch analysis method of observation, the more the voice pitch differs from the respondent's normal pitch the greater is the emotional intensity of the consumer's reaction to an advertisement.

Question

Quizplus · Accepted Answer

The statement is true. Voice pitch analysis is based on the premise that emotional intensity is reflected in changes in pitch, with higher pitch indicating greater emotional arousal. Therefore, the more the voice pitch differs from the respondent's normal pitch, the greater the emotional intensity of the consumer's reaction to an advertisement.

In the Voice-Pitch Analysis Method of Observation, the More the Voice