The major problem with using the mall intercept method to conduct personal interviews concerns
A) the ability to direct the inquiry to a randomly determined respondent.
B) securing the cooperation of mall merchants.
C) securing the cooperation of the respondent.
D) the noisy, distracting environment in which the interview is conducted.
E) the high cost of the method.

Question

Quizplus · Accepted Answer

Mall intercept interviews often struggle with ensuring that respondents are randomly selected, as the method relies on intercepting people who are already at the mall, which may not represent the broader population.

The Major Problem with Using the Mall Intercept Method to Conduct