Which of the following statements are NOT true of mall intercepts?
A)Due to the biased nature of the sampling frame,mall intercepts have become less popular with marketers in recent years.
B)One problem with a mall intercept approach is that not everyone shops at malls.
C)One problem with a mall intercept approach is that the frequency with which a person shops at a mall affects his or her likelihood of being asked to participate in the study.
D)Both a and c.
E)All of the above are true of mall intercepts.

Question

Quizplus · Accepted Answer

While mall intercepts may have some limitations, such as the fact that not everyone shops at malls, they are not becoming less popular with marketers due to biased sampling frames.

Which of the Following Statements Are NOT True of Mall