Capricorn Creative Inc.,a U.S.-based advertising firm,was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy.As a result,the firm was able to build brand loyalty and gain experience in that country's business practices.In the language of business strategy,Capricorn Creative has typically benefited from

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Capricorn Creative Inc. was the first company in the advertising industry to identify the growth potential of Brazil and make huge investments in its economy. This gave them a first-mover advantage, which is a strategy where a company is the first to enter a market, giving them a competitive advantage over later entrants.