According to Theodore Levitt, technology has resulted in the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

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According to Theodore Levitt, a powerful force drives the world toward a converging commonalty, and that force is technology. It has proletarianized communication, transport, and travel. The result is a new commercial reality-the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

According to Theodore Levitt, Technology Has Resulted in the Emergence