Which industry is often thought of as one in which global standardization of the marketing mix is the norm?
A)Electronics
B)Retail
C)Pharmaceutical
D)Financial services
E)Heavy machinery

Question

Quizplus · Accepted Answer

The financial services industry is often thought of as one in which global standardization of the marketing mix is the norm. However, while a financial services company may sell the same basic charge card service worldwide, utilize the same basic fee structure for that product, and adopt the same basic global advertising message, differences in national regulations still mean that it has to vary aspects of its communications strategy from country to country.

Which Industry Is Often Thought of as One in Which