Which of the following is a strategic step taken to increase a firm's probability of exporting successfully?
A)Avoiding the use of export management companies to contain costs
B)Entering several markets simultaneously to hedge risk
C)Entering a foreign market on a small scale
D)Waiting for export opportunities
E)Avoiding recruitment of local personnel

Question

Quizplus · Accepted Answer

It often makes sense for an exporter to enter a foreign market on a small scale to reduce the costs of any subsequent failure. Most importantly, entering on a small scale provides the time and opportunity to learn about the foreign country before making significant capital commitments to that market.

Which of the Following Is a Strategic Step Taken to Increase