Large-scale entry allows an international firm to learn about a foreign market while limiting the firm's exposure to that market.

Question

Quizplus · Accepted Answer

Balanced against the value and risks of the commitments associated with large-scale entry of an international firm into a foreign market are the benefits of a small-scale entry. Small-scale entry allows a firm to learn about a foreign market while limiting the firm's exposure to that market.

Large-Scale Entry Allows an International Firm to Learn About a Foreign