According to Christopher Bartlett and Sumantra Ghoshal, how can local companies differentiate themselves from foreign multinationals?
A)By licensing their core technologies
B)By entering into turnkey projects
C)By standardizing their product offerings
D)By focusing on market niches
E)By raising trade barriers

Question

Quizplus · Accepted Answer

The local company may be able to find ways to differentiate itself from a foreign multinational, for example, by focusing on market niches that the multinational ignores or is unable to serve effectively if it has a standardized global product offering.

According to Christopher Bartlett and Sumantra Ghoshal, How Can Local