Which of the following is a disadvantage of large-scale entry into a foreign market?
A)Decrease in a firm's exposure to the foreign market
B)Difficulty attracting customers and distributors for the product
C)Inability to build rapid market-share irrespective of the scale of entry
D)Limited product acceptance due to the avoidance of potential losses
E)Availability of fewer resources to support expansion in other desirable markets

Question

Quizplus · Accepted Answer

Entering a market on a large scale involves the commitment of significant resources and implies rapid entry. On the negative side, by committing itself heavily to one market, the company may have fewer resources available to support expansion in other desirable markets.

Which of the Following Is a Disadvantage of Large-Scale Entry