In exporting,problems with local marketing agents can be overcome by
A)selling intangible property to a franchisee and insisting on rules to conduct the business.
B)changing agents frequently.
C)engaging in turnkey projects and exporting process technology to foreign firms.
D)entering into cross-licensing agreements with foreign firms.
E)setting up wholly owned subsidiaries in foreign nations to handle local marketing.

Question

Quizplus · Accepted Answer

Setting up wholly owned subsidiaries in foreign nations to handle local marketing allows for greater control over the marketing and sales process. By having a subsidiary, the exporting company can ensure that the local marketing strategy is aligned with their overall strategy and goals. This also allows for greater accountability and the ability to communicate and troubleshoot any issues directly with the subsidiary.

In Exporting,problems with Local Marketing Agents Can Be Overcome by