Mayer Life Systems, a manufacturer of surgical and medical appliances, invented and patented a new dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Mayer were not provided by any other competitor, Mayer did not feel any pressure for cost reductions. Which of the following strategies is most likely being pursued by Mayer?

Question

Quizplus · Accepted Answer

Firms pursuing an international strategy take products first produced for their domestic market and sell them internationally with only minimal local customization.

Mayer Life Systems, a Manufacturer of Surgical and Medical Appliances