Research has long maintained that a major factor of success for new products is the closeness of the relationship between:
A) finance and marketing
B) marketing and R&D
C) finance and materials management
D) operations and R&D
E) sales and R&D

Question

Quizplus · Accepted Answer

The relationship between marketing and R&D is crucial for the success of new products. R&D develops the product, while marketing provides insights into the needs and wants of customers, helping to ensure that the product is desirable and meets customer needs. This close collaboration also helps to speed up the development process and brings products to market faster.

Research Has Long Maintained That a Major Factor of Success