The ______________ is the set of choices the firm offers to its targeted market.
A) production mix
B) marketing mix
C) products and services mix
D) materials mix
E) promotional mix

Question

Quizplus · Accepted Answer

The marketing mix is the set of choices that a firm offers to its targeted market. It comprises the four Ps: product (or service), price, promotion, and place (or distribution). These elements are combined in a way that allows the firm to meet the needs and wants of its customers while achieving its own objectives. The marketing mix is a key tool in designing a marketing strategy and developing a marketing plan.

The ______________ Is the Set of Choices the Firm Offers