Levitt has argued that,due to the advent of modern communications and transport technology,consumer tastes and preferences are becoming ______________,which is creating global markets for standardized consumer products.
A) individualistic
B) localized
C) cross-regional
D) global
E) uniform

Question

Quizplus · Accepted Answer

Levitt argues that due to modern technology, global markets for standardized consumer products are emerging, indicating that consumer tastes and preferences are becoming similar around the world. Therefore, the most appropriate choice is D, "global."

Levitt Has Argued That,due to the Advent of Modern Communications