If Sara decided the best way to divide her market is by lifestyle choices,she is using _____________ segmentation.
A) demographic
B) psychological
C) social-cultural
D) geographic
E) behavioural
Correct Answer:
Verified
Q7: Segments that transcend national borders exist in
Q8: According to the textbook,the most important aspect
Q9: When markets are divided up by sex,age,income,race,or
Q10: Levitt has argued that,due to the advent
Q11: When managers in an international business consider
Q13: Automobile companies tend to use _ segmentation.
A)
Q14: In his 1983 Harvard Business Review article,Theodore
Q15: Consumer needs vary between countries due to
Q16: A product can be viewed as a
Q17: Research has long maintained that a major
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents