______________ refers to the process of identifying distinct groups of consumers whose purchasing behaviour differs from others in important ways.
A) Target marketing
B) Consumer differentiation
C) Demographic profiling
D) Customer analysis
E) Market segmentation

Question

Quizplus · Accepted Answer

Market segmentation refers to the process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways. This process helps businesses to target their marketing efforts more effectively by tailoring their messaging and offerings to specific segments of the market. By understanding the unique characteristics and preferences of each segment, businesses can develop more effective marketing strategies and achieve greater success in reaching their target audience.

______________ Refers to the Process of Identifying Distinct Groups of Consumers