When managers in an international business consider market segmentation in foreign countries,they need to be aware of two main issues.These are:
A) the differences between countries in the structure of marketing segments, and the existence of segments that transcend national borders
B) the differences between countries in terms of tariff rates, and the differences between the countries in terms of exchange rates
C) the differences between countries in terms of barriers to entry, and the differences between countries in terms of economic stability
D) the differences between countries in terms of culture, and the differences between countries in terms of exchange rates
E) the difference between countries in terms of product standards, and the difference between countries in terms of consumer preferences

Question

Quizplus · Accepted Answer

Managers need to consider the differences between countries in the structure of marketing segments, and whether there are segments that transcend national borders. This is important in order to effectively target and position products in each market. Tariff rates (B), barriers to entry (C), product standards (E), and consumer preferences (E) are also important factors to consider, but they are not specifically related to market segmentation. Cultural differences (D) can also impact market segmentation, but this is included in the first option as a part of the structure of marketing segments.

When Managers in an International Business Consider Market Segmentation in Foreign