Segments that transcend national borders exist in certain _____________ markets,but are rare in _____________ markets.
A) consumer; industrial
B) industrial; consumer
C) service; industrial
D) consumer; service
E) youth; adult

Question

Quizplus · Accepted Answer

Segments that transcend national borders are more common in industrial markets than in consumer markets. This is because industrial markets often involve specialized products or services that are not as influenced by cultural differences, making it easier for these segments to exist across different countries. Consumer markets, on the other hand, are more likely to be influenced by local tastes, cultures, and preferences, making transnational segments rarer.

Segments That Transcend National Borders Exist in Certain _____________ Markets,but