A product can be viewed as a bundle of
A)attributes.
B)wants.
C)needs.
D)profits.
E)benefits

Question

Quizplus · Accepted Answer

A product can be viewed as a bundle of attributes, i.e., the specific characteristics or features that the product possesses. These attributes could be tangible (size, color, shape) or intangible (quality, reliability, ease of use). In today's competitive market, customers often base their purchasing decisions on the attributes that a product offers, and companies need to ensure that their products have the right combination of attributes to meet customer needs and preferences.

A Product Can Be Viewed as a Bundle of