The degree to which a retail system is ________________ is the most important determinant of channel length.
A) concentrated
B) fragmented
C) decentralized
D) globalized
E) developed

Question

Quizplus · Accepted Answer

A retail system that is fragmented tends to have longer channels of distribution because there are many small retailers rather than a few large ones. This fragmentation means that producers must go through more intermediaries to get their products to the market.

The Degree to Which a Retail System Is ________________ Is