The best way for a firm to overcome cultural barriers is to do what?
A) increase the advertising budget
B) adjust the product mix
C) build a communications strategy
D) adjust prices
E) develop cross-cultural literacy

Question

Quizplus · Accepted Answer

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy, which refers to the understanding of and ability to adapt to different cultural norms and practices. This involves researching and learning about the cultural values, beliefs, and customs of the target market and modifying products, marketing strategies, and communication to align with those cultural differences. Building a communications strategy may be a part of developing cross-cultural literacy, but it is not the only solution. Increasing the advertising budget, adjusting the product mix, and adjusting prices are not necessarily effective solutions for overcoming cultural barriers.

The Best Way for a Firm to Overcome Cultural Barriers