__________ communications occurs whenever a firm uses a marketing message to sell its products in another country.
A) Diversified
B) International
C) Multi-domestic
D) Functional
E) Cross-cultural

Question

Quizplus · Accepted Answer

International communications refer to a firm's use of marketing messages to sell its products in another country. Diversified and functional communications do not specifically relate to marketing messages, while multi-domestic and cross-cultural communications refer to a firm's overall operations and approach to business in different regions, rather than just marketing communications.

__________ Communications Occurs Whenever a Firm Uses a Marketing Message