Country of origin effects are:
A) always negative
B) the same as source effects
C) a subset of source effects
D) affected by predatory pricing
E) affected by channel length

Question

Quizplus · Accepted Answer

Country of origin effects refer specifically to the impact that a product's country of origin has on consumer perceptions and attitudes towards that product. Source effects, on the other hand, are a broader category that includes all factors related to the source of a message or product, including the brand, spokesperson, and marketing tactics used. Therefore, country of origin effects are a subset of source effects, rather than the same thing or always negative. Predatory pricing and channel length are not directly related to country of origin effects.

Country of Origin Effects Are