The main decision with regard to communications strategy is the choice between a(n)
A) external strategy and an internal strategy.
B) aggressive strategy and a conservative strategy.
C) noisy strategy and a quiet strategy.
D) push strategy and a pull strategy.
E) direct strategy or indirect strategy.

Question

Quizplus · Accepted Answer

The main decision with regard to communications strategy is the choice between a push strategy and a pull strategy. A push strategy involves promoting a product or service directly to the end customers through advertising, personal selling, and other forms of promotion. A pull strategy, on the other hand, involves creating demand for a product or service among intermediaries, such as distributors or retailers, who then promote the product or service to their customers. The choice between a push and a pull strategy will depend on the nature of the product or service, the target market, and the competitive environment.

The Main Decision with Regard to Communications Strategy Is the Choice