In regard to communication strategy,a ______________ strategy emphasizes personal selling rather than mass media advertising in the promotional mix.
A) reverse
B) push
C) forward
D) pull
E) direct

Question

Quizplus · Accepted Answer

A push strategy emphasizes personal selling and other forms of promotion that directly target the retailer or end consumer, as opposed to mass media advertising which is used in a pull strategy to attract consumers to a product. Push strategies are often used in industries with complex or technical products, as they allow for a more personalized approach to educating potential customers and building relationships.

In Regard to Communication Strategy,a ______________ Strategy Emphasizes Personal Selling