The Three Main Factors That Determine the Relative Attractiveness of Push

The three main factors that determine the relative attractiveness of push and pull strategies include:

A) advertising cost, product type relative to consumer sophistication, and channel exclusivity
B) geographic dispersion of buyers, channel length, and channel exclusivity
C) product type relative to consumer sophistication, channel length, and media availability
D) channel exclusivity, advertising cost, and cultural diversity of buyers
E) industrial or consumer products, concentrated or fragmented retail systems, noise levels