A pull strategy is generally favoured by
A) firms in durable goods industries that are trying to sell to a small segment of the markets.
B) firms in consumer goods industries that are typing to sell to a large segment of the market.
C) firms in commodities industries that are trying to sell to foreign governments.
D) firms in service industries that are typing to sell to a large segment of the market.
E) firms using E-commerce to sell to niche markets.

Question

Quizplus · Accepted Answer

A pull strategy is focused on attracting and inspiring consumer demand for a product or service. Therefore, it is generally favored by firms in consumer goods industries that are trying to sell to a large segment of the market. These firms often use advertising and marketing efforts to pull consumers towards their products, rather than relying on traditional sales techniques.

A Pull Strategy Is Generally Favoured by