A push strategy is favoured by firms that sell:
A) services
B) commodities
C) consumer products or other standardized products
D) industrial products or other complex products
E) through distributors

Question

Quizplus · Accepted Answer

A push strategy is often used for industrial or complex products where the focus is on pushing the product through the distribution channels to the end consumer, often involving personal selling and trade promotions.

A Push Strategy Is Favoured by Firms That Sell