Push strategies tend to be emphasized for industrial products and/or complex new products,when distribution channels are short,and when _______________.
A) few print or electronic media are available
B) international markets are available for the product
C) sufficient print and electronic media are available
D) distribution channels are difficult to access
E) cultural differences and source effects diminish the effectiveness of advertising

Question

Quizplus · Accepted Answer

Push strategies are more effective when few print or electronic media are available, as they rely on direct selling and promotions to intermediaries rather than mass media advertising.

Push Strategies Tend to Be Emphasized for Industrial Products And/or