Pricing in a foreign market is determined by many different environmental factors,including competition,internal company objectives,and legal restrictions.Your company has just developed a new production method,for window air conditioning units that are 35% cheaper than your closest competitors.The owners of your company want to recover the investment made in developing this new production process and they also want to increase their market share.The company has the opportunity to enter the Italian,French and Spanish markets.What pricing strategy would you use in these markets and why?
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