Medtronic is the world's leading medical technology company and sells products to alleviate heart arrhythmia and neurological disorders, such as heart pacemakers, defibrillators, and angioplasty balloon catheters.But in the early 1990s Medtronic sold only a few pacemakers in China, a country of 1.3 billion people.What promotional strategy should Medtronic use in China?
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