ABC International's market research identified that Canadian consumers prefer relatively less sugar in their soft drinks whereas Asian consumers prefer more.ABC exported their best selling soft drink in Canada,Tasty,without modification to the Asian market.ABC committed which of the common mistakes of exporting?

Question

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ABC committed a failure to customize the product according to the market preferences of Asian consumers, which is specifically mentioned in the scenario. This is a common mistake in exporting where companies do not adapt their products or services to meet the needs of the target market.

ABC International's Market Research Identified That Canadian Consumers Prefer Relatively