Heublein,a manufacturer of liqueurs,decided to use the U.S.name for their cranberry liqueur when they started exporting to the U.K.Sales were very slow and only later did they understand that the name they were using was slang for privy in Britain.This is an example of what common exporting pitfall?

Question

Quizplus · Accepted Answer

The use of a name that has negative connotations in a foreign market is an example of lack of product adaptation, which is a common exporting pitfall. In this case, Heublein did not adapt the name of their product to match the cultural differences of the British market.

Heublein,a Manufacturer of Liqueurs,decided to Use the U