The choice of what foreign market to enter should,according to the textbook,be driven by an assessment of:
A) relative long-run growth and profit potential
B) geographic proximity and friendliness of host government
C) climate and economic stability of host government
D) friendliness of host government and profit potential
E) relative long-run profit and the risk of losses

Question

Quizplus · Accepted Answer

According to the textbook, the choice of what foreign market to enter should be driven by an assessment of relative long-run growth and profit potential. This means that a company should evaluate the potential for sustainable growth of the market and the profitability of its operations in that market. Factors such as market size, competitive landscape, and regulatory environment should be considered when assessing long-run growth and profit potential.

The Choice of What Foreign Market to Enter Should,according to the Textbook,be