Which of the following are costs that an early entrant has to bear that a later entrant can avoid?
A)Experimental costs
B)Untried costs
C)Introductory costs
D)Pioneering costs
E)Early adoption costs

Question

Quizplus · Accepted Answer

Pioneering costs are costs that an early entrant has to bear that a later entrant can avoid. These include costs associated with developing and establishing a new market, creating brand recognition, and educating consumers. Experimental costs, untried costs, introductory costs, and early adoption costs are not specific to early entrants and may apply to both early and later entrants.

Which of the Following Are Costs That an Early Entrant