______________ is basically a specialized form of licensing in which the franchiser not only sells intangible property to the franchisee,but also insists that the franchisee agree to abide by strict rules as to how it does business.
A) Franchising
B) Chartering
C) Exporting
D) Leasing
E) Cross-licensing

Question

Quizplus · Accepted Answer

Franchising is a business model where a franchisor sells the right to use its brand, products, and services to a franchisee. In addition to intangible property, the franchisor also requires the franchisee to follow strict guidelines and procedures for conducting business. This is done to ensure consistency in operations and maintain the quality of products and services across all franchise locations. As a result, franchisees receive support, training, and access to established business practices, while the franchisor expands its brand and sales through the franchisee's efforts.

______________ Is Basically a Specialized Form of Licensing in Which