Whereas primarily ________________ firms pursue licensing,primarily ____________ firms pursue franchising.
A) manufacturing; service
B) agricultural; manufacturing
C) service; mining
D) mining; service
E) banking; manufacturing

Question

Quizplus · Accepted Answer

Manufacturing firms are more likely to pursue licensing agreements as they may have a unique product or technology to license while service firms may choose franchising to expand their business model and replicate their success in other locations. Therefore, option A - manufacturing; service is the best choice.

Whereas Primarily ________________ Firms Pursue Licensing,primarily ____________ Firms Pursue Franchising

Whereas Primarily ____ Firms Pursue Licensing,primarily Firms Pursue Franchising